Correction on July 24 at 1:35pm ET: The original version of this slideshow misidentified the name of the Minnesota Marriage Amendment. It has been corrected on this slide and several others throughout the slideshow.
In 1992, Levi’s found itself at odds with the Boy Scout’s ‘Three Gs’ principle that had guided the Scouts’ membership model for more than 80 years — that everyone is welcome, provided they are not gay, godless, or a girl. San Francisco-based Levi’s pulled its Boy Scout funding, due to the group’s exclusion. In response, Republican Dana Rohrabacher encouraged a ‘grassroots’ counter-boycott of Levi Strauss and his Texan colleage, Tom DeLay, was even more extreme in his reaction: “When Texans find out that the Levi’s they have on go toward attacks on the Boy Scouts of America… they’ll take off those Levi’s and burn them in the streets.”
In June of 2009, Safeway honored Pride by putting large gay/lesbian Pride posters in its stores across America. In response to this celebration of the “gay lifestyle,” the American Family Association urged conservatives to contact their local Safeway, and ask it to “stop promoting homosexuality,” and “let Safeway know if they continue, you will consider grocery shopping with their competitors.”
In 2011, when Old Navy planned to sell shirts to benefit the anti-suicide, anti-bullying It Gets Better project, the American Family Association urged members to “drop by your Old Navy store in your community and tell them you’re not going to shop at Old Navy until they get their minds right.”
It should be noted that Target has also come under fire from gay advocates. In 2011, Lady Gaga nixed a deal with Target for an exclusive special edition of her “Born This Way” album after it was revealed that the brand had donated $150,000 to MN Forward, a group that was backing Tom Emmer’s gubernatorial bid in Minnesota. Emmer was known for being especially conservative and not supporting equal rights for LGBT citizens.
Aside from One Million Mom’s infamous boycott of the department store for choosing Ellen DeGeneres as its spokesperson, J.C. Penney also came under fire in June 2012 when its catalog featured two men on the floor playing and hugging their two children at home indicating, according to the American Family Association, that the company made a “departure from its moorings to God’s Word and Mr. Penney’s leadership by taking sides in the cultural war in celebration of homosexuality.” The AFA urged members to “call or visit your local J. C. Penney store manager to politely inform them that you will not be shopping at their store this Father’s Day,” and added, “If you have a store credit card or hold stock with the J. C. Penney Company, Inc. (NYSE: JCP), you might consider closing your account and divesting until they become neutral in the culture war.”